Make every drop matter

After searching the movement in Australia, i found out about a new campaign of Coca-cola company (Australia). I think it's the corporate campaign that makes a commitment to the consumer - "Make every drop matter"

As we know that a traditional soft drink is no longer welcome in some companies, or schools, Coca-Cola Australia needs to launch something to counter this change by promoting its full range of drinks. For example, "Your needs have changed. Your tastes have changed. And the Coca-Cola Company is changing along with you."