I think this idea of "above the influence" and Dove campaign are alike, They are all about "being me."
This is one of many print ads i like. (copy : Some people will want a piece of your identity, changing it to fit what they think you should be, and others will want a piece of your time, wasting it with stuff like getting drunk and getting high and then another piece and another piece and... If everyone take a piece of you, what's left of you?)

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