Blog pals,
I did Q&A session in "planning in bangkok" blog in order to recommend "The brand innovation manifesto" book to planners. Many thanks to John Grant, the author of the book, for your support. I really love your points of view in the answers.
I got the first book to read in 2007. It's "Then We Set His Hair on Fire" by Phil Dusenberry, a former chairman and CCO at BBDO North America. This book isn't a new release but the cover is quite eye-catching. One thing i know is i was not in Dusenberry's team so i would love to read about Dusenberry's experiences in BBDO and advertising industry. I hope this book will lead me through many successful campaigns from BBDO.
I got these bookmarks free from buying some books at a book shop. Actually, the staff gave me one but i asked for two. The bookmark itself is small and nice but the picture of Baume&Mercier watch on it is a wrong media selection. I think replacing with Kit Kat pic and its slogan, Have a break, have a Kit Kat" will be more relevant and fun.
