Written on 12:13:00 AM by Oakie Chiraskamin
Just about a week, we will be going into year 2k8. For me, this year is really amazing. why?
1. I got accepted into the VCU Adcenter, the best advertising school in the US. and the school doesn't let me down at all. It's not about the reputation, new location, pride but it's about meeting new people. And they are friend. Friends who make me better and give me some life's lessons.
2. I miss my hometown so much. At this time last year, I was spending a quality time with my Thai friends at the resort and we were so happy. But living my life here in Richmond is not bad and makes me smile every day.
3. The Adcenter is a place i can think freely and not afraid to express crazy thoughts. I know this school is shaping my mind and thought.
Thanks for stopping by this blog and giving a comment. I hope all my blog reader will have a good time and great holidays for 2007. Merry Christmas :)
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bangkok,
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vcu adcenter
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Written on 4:26:00 PM by Oakie Chiraskamin
We are officially done for the first semester at the Adcenter. It's a moment that i had craved for since November. I did some good jobs and fair jobs or bad works but i know i am improving myself. The first 15 weeks taught me a lot not only advertising business and planning but also social interaction and team working.
I learned many things here from the scratch. I learned more about American's brands. I learned how to put myself toward and pull myself out of trouble. I learned to work with people and their personalities. I learn to embrace failure and imperfection and learn to cherish myself with victory and pride. I maximize and utilize my positivity for this school.
Next, It's time for myself. I want to do many things i could not do it during the school. I bought some books and magazines. I am planning my trip to New York and DC. I am thinking about building my portfolio and blogging more.
The next semester at the Adcenter will be fun and exciting. We will move to the new building, located a couple blocks away from my place. and Bye bye 1313 Main Street.
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life,
vcu,
vcu adcenter
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Written on 1:33:00 AM by Oakie Chiraskamin
My first semester at the Adcenter is going to end soon. It doesn't mean that i am not busy now - we still have big presentations awaiting. Yesterday, I realized that studying at the Adcenter. I need to find a balance between "quality" and "quantity."
Quantity without quality is bad. Quality without quantity is bad too. No one can tell you how much quality you should have or how many quantity you should acquire even Rick Boyko or David Ogilvy. To find it, you need to spend your life through it. You will find out many ideas that you crunch are not good and at the same time, you want to do the best in everything but you don't have time.
We have been taught that "Good enough is not enough." It's a juxtaposition between "quality" and "quantity." When we are knackered and tired, we want to say "enough," one of my classmates told us that "Good enough is plenty." It's very hilarious.
The photo is from Johnny Blood via Flickr
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quality,
quantity,
vcu adcenter
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Written on 1:40:00 PM by Oakie Chiraskamin
At VCU Adcenter, we have the Adcenter Quote Wall near the computer lab. Here are some nice quotes...
"Oh my God, I got rejected by match.com" Holly H.
"I would taste test my product but it's the boy scouts" Leslie B.
"It's sad when one person goes to Costco to get a ream of bananas." Charlie H.
"Someone art directed that cupcake!" Slate D.
"He hates us...Do you think we could get a group discount on assisted suicide." anonymous
"The average stomach of a cocker spaniel can hold up to 12 balloons of heroin." Erica P.
And this is my quote "I don't use Tupperware, I use bamboo box."
Last Saturday, I went to the party and drew something nice on Joey's wall.
Posted in
vcu,
vcu adcenter
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Written on 9:41:00 PM by Oakie Chiraskamin
I knew I had not blogged for a long time. The best excuse is "I had to practice singing for American Idol." Anyway, while some people here at VCU Adcenter were busy with liquid protein, Burt's Bees, Dyson, etc., my heart was in Dubai. I was wondering how the advertising industry in Middle East will be like until I did some research on it. No surprise that people in Middle East are like the rest of the world.
They don't trust advertisements.
They expose to online media and email.
They need to control the media.
Viral marketing is more popular than other form of advertising.
So far, the Middle East market is growing and more interesting. There were two creatives from Arabian Gulf Advertising that won the Cannes Lion Young Creatives 2007. One of them was interviewed by local press and said "The world is just beginning to identify the UAE as a melting pot of global ideas and creativity."
How about Bangkok? We did a good job last two years but nothing solid happened locally. I guess we overlook the young generations and have no basic foundation. We are so busy with global glory but do nothing with our industry in Thailand. It's lame.
For example, Dubai Media City - a media hub in the region where all media-related businesses thrive together. DMC creates a world-class environment for every kind of media business, which broadly includes media and marketing services, printing and publishing, music, film, new media, leisure and entertainment, broadcasting and information agencies.
And Dubai Studio City - they facilitate the creation and development of an environment and world-class infrastructure to foster the growth of television, film, and music industries in the region.
Dubai Lynx Advertising Awards - This is an ad that won the award. (Karate class for kids by Grey Worldwide)
Peace in the middle east.
Posted in
advertising,
dubai,
middle east,
vcu,
vcu adcenter
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Written on 11:28:00 PM by Oakie Chiraskamin
The next 4 days I have to come up and present about my God and my relationship with God. Yesterday, I thought of God all day. It will be very interesting assignment for me. That's why we call it, creative thinking class.
Answer my prayer please :(
Oakie
Posted in
adcenter,
creativity,
god,
vcu,
vcu adcenter
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Written on 1:09:00 AM by Oakie Chiraskamin
Deconstruction is meaningful to me. I often de-construct things in my life and make something new. Even doing some homeworks at VCU Adcenter (Oh gosh, why i just can't stop writing about Adcenter) I need to de-construct my life stories and arrange them for better presentation. For me, deconstruction is really helpful in looking things in many perspectives.
that's why i posted many de-construction arts here. This one is another example of my inspiration, Adidas Deconstructed by Yoshiaki Kaihatsu. I found here.
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adcenter,
adidas,
deconstruction,
vcu adcenter
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Written on 12:49:00 AM by Oakie Chiraskamin
The most boring package in the US., i guess.
I need it by the way to survive 60 weeks at VCU Adcenter. And Redbull will be my second weapon. Now, I am working on point-of-view statement for GAP, three self-portraits, colonial village, unethical ads analysis, and more readings.
Posted in
milk,
packaging,
vcu,
vcu adcenter
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Written on 12:02:00 AM by Oakie Chiraskamin
I got 2 books to finish this week.
I got about 6 writing assignments to finish within next week.
I got about 9 articles to read within next week.
I have to dance in front of class tomorrow.
I have to do researches for the above assignments.
I have both individual and team assignments.
I need to catch up the advertising industry movements.
I need to party
Things keep coming and coming day by day like a fancy parade that you enjoy watching it not being in it.
"I wish i could have more time."
Posted in
life,
vcu,
vcu adcenter
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Written on 2:58:00 PM by Oakie Chiraskamin
This post is going to be a fresh baked cake from an oven. Today is my first first class, creative thinking, here at VCU Adcenter taught by Professor Hall (love this word "Professor" haha) We touched on the basic terms which were Creative and Thinking definition. All of us had to speak in front of the class plus video recorder in front of us telling people a bit about ourselves and the definitions. I was the second person who came up and talked something which i can't remember now because i guess i was overwhelmed by each individual definitions of everyone in the class today.
It's good having a chance to speak my mind but it's better having a chance to listen to what others think about the definitions. The definitions that you can't find in any textbook or blog or even in Adage's Power150 blogs. Ours are unique and meaningful. Some were defined from their childhood, undergrad class, Adcenter's wall and friends.
What i absolutely learned from the class today is "to listen" like Professor Hall said, "It's crucial to listen to your peers and to respect them."
Yeah...listen to our classmates so we don't need to ask them the same questions again which are ...
*Where are you from?
*What's your name again?
*What's your track?
I am bored asking these questions coz life goes on.
Posted in
class,
creativity,
vcu,
vcu adcenter
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Written on 5:48:00 PM by Oakie Chiraskamin
Sunday in Richmond, VA is so quiet...shops are closed, most of restaurants are closed too and people seem to leave the city to somewhere, I don't know. I decided to walk to the new VCU Adcenter building a couple blocks away. No people but the building on progress and machines. It seems to be nice and spacious.
Yeah, It's the place that i will spend about 45weeks there and 15 weeks at the current building. Can't wait to start! By the way, i got required readings from my teacher. I gonna spend time tonight reading them.
Posted in
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richmond,
vcu,
vcu adcenter
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Written on 8:09:00 PM by Oakie Chiraskamin
After spending about 10 days in Seattle, It's time to move to Richmond, VA. Phew! finally, I am in RVA. I got some random thoughts, well nice thoughts about things happened in Seattle.
1. It's awesome visiting my friend, Nunoo and his girlfriend, Kate. We had not met for a year and they welcomed me nicely. They brought me good times.
2. My first time visit to the US, and also first time eating Krispy Kreme. It was so delicious. (astonishing fact is if i want to open Krispy Kreme in my home country, I need 30 million dollars to show them, oh gosh)
3. The city of Seattle is so good. Luckily, when i was there, the weather was really nice - no rain at all.
4. While i was staying at my friend's room, his landlord took us cruising the bay area of Bellevue. He got a ship and is trying to sell one of his ships to someone. He is damn rich. (I passed by Bill Gates's house on the shore, a lovely home)
5. The landscape of Seattle is nice, no ridiculous and messy outdoor advertising like in Bangkok.
Thinking about VCU Adcenter, there are many things waiting for me.
1. I got course schedule last week. Well, it made me getting more excited about my classes and instructors.
2. I hope i can get along well with my classmates. Sometimes I may do something stupid and they will understand me. haha.
3. A thing that keeps challenging is my English proficiency. I want to read, listen, speak, write BETTER in English. Coming to the states is my great opportunity to develop my skills. Mates, excuse me for my broken English.
4. Yesterday, I got an email from Caley Cantrell, my strategic thinking class teacher, about the required readings. I am so excited about reading my many good books while i am here.
While i am writing this post, there is a first friday Artwalk down under my apartment. I gonna take a walk to view the event. Wow, I am so happy.
Posted in
life,
richmond,
seattle,
vcu,
vcu adcenter
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Written on 1:12:00 AM by Oakie Chiraskamin
I am going to start my life as a graduate student at VCU Adcenter real soon. Now, I am in Incheon International Airport in Korea. Unfortunately, I couldn't find the better air ticket so i had to transit here and wait for 6 hours to catch the flight to Seattle.
Yea, 6 hours sounds boring. It's not really. I walked around the airport, slept on a sofa, visited duty free shops, browsed an internet, and read a book.
I sprayed CK One Summer perfume on my right wrist and Giorgio Armani for Red perfume on my left wrist. My body odor is getting better or worse haha... Well, i will do it again when the smell is gone. See you again in Seattle, my next stop.
Posted in
life,
vcu adcenter
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Written on 10:13:00 AM by Oakie Chiraskamin
I would like to share my moment when i was doing VCU Adcenter application. This one took a longest time in doing. The brief was to interview at least ten people about their jeans, ask them any questions you would like. Then, write three insightful conclusions you came to at the end of the interviews.
I did interview my friends and friends of friends in Bangkok, those 3 insights were
1. Second-hand jeans admiration - 80% of the respondents have second-hand jeans, they show love and nobility more than owing the typical or new one.
2. Meticulous investment, long-term profit - When it comes to buying jeans, it takes time, effort, opinion, attention, and etc. When it comes to wearing jeans, it's easy and convenient.
3. Strive for the best - The respondents don't just dress for good looks but they also make themselves looking good for their jeans such as dieting, and going to gym.
What do you think? Feel free to give your opinion.
Posted in
adcenter,
assignment,
insight,
jeans,
vcu adcenter
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Written on 12:49:00 PM by Oakie Chiraskamin
Thanks Charles Frith for your lovely present. I feel your support and encouragement. He sent me this present as he knew that i got acceptance into VCU Adcenter.
- The postcard with meaningful words (designed by The design conspiracy, who commented my homework at Russel's APSotW)
- The badges (produced by the breakfast club soho, where the London coffee morning takes place)
Posted in
present,
vcu adcenter
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Written on 1:38:00 PM by Oakie Chiraskamin
It's almost 01.00am here and i was so sleepy in front of the screen. Then I got an email from Adcenter telling me very very good news that i was accepted to the Communications Strategy program this fall. What a great news! I was really excited. Finally, i made it. Thanks Michael K., Johanna, Nien L, Kevin R., and my supporters for being with me and giving me encouragement.
Now, i can sleep tight :)
Posted in
application,
study,
vcu adcenter
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Written on 9:41:00 AM by Oakie Chiraskamin
I would like to share one of many things i did for my Adcenter application. It's myself-generated ad for Coke - The Coke side of life campaign. It shows my perspective on Consumer-Generated Content/Media/Ad and attention i gave to the ad industry's movements.
The main reason of this post is to invite you guys to do yourself Coke ad. You may create it by eg. photoshop, drawing, sewing, cut and paste.... Let's share it. You can see my example below.
Mine is not so good because of no retouching, and poor lighting. You can do it better than i did.
In case you want to do it as a viral, pls spread it out.
Posted in
ad,
coke,
diy,
vcu adcenter
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Written on 12:13:00 PM by Oakie Chiraskamin
After spending many weeks in doing a complete application for VCU Adcenter, i finally sent it to them. I had fun in doing it and all the assignments made me better know myself. Whether i can get into or not, It's a great experience in going through this project.
Please give me a feedback soon, i am eagerly expecting. After this, i am going to study bartending course. I wanna be a liquor maven hahaha...
Let FedEx do their job in delivering the package to Richmond, VA.
Posted in
study,
vcu,
vcu adcenter
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