Barbie Exhibition in Hong Kong

Written on 2:28:00 AM by Oakie Chiraskamin

I accidentially visited the Barbie event. One thing in my mind was planned target VS actual target. I scanned the place and noticed that most of visitors are women above 20 yrs. I got many questions and curiosity in my head - where are the female kids and teens? why all Barbie products are sold at toy departments or toy stores? what is barbie's positioning in people's mind now? (Toy, Collectibles or both?) Today's kids still play Barbie? If i could speak Chinese, i would ask them....lol.

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