Branding via chocolate
Written on 8:24:00 AM by Oakie Chiraskamin
M&M's chocolate is not only delicious but also a communication channel. You can select your color, logo, and text for your own M&M's chocolate. I think it's not the major thing in communication planning but it's nice to have. The idea is cute. 
The brand melts in your mouth, not in your hand.
