Written on 3:32:00 PM by Oakie Chiraskamin
I came across the Springwise website and found this cool innovative product called Activate Drinks. What caught my attention was they keep vitamin powder in the cap and when you twist the cap, the vitamin powder will be released into water. They claim that vitamins and other healthy ingredients lose their potency sitting in water. I really like the caption, "It's hid in the lid."
The product initially launched in California and will be rolled out nationwide during this year. I think they should expand their business by selling the vitamin powder in a small package. It will create more usage and occasion for the consumer to mix it in water by themselves.
They also have demonstration video on Youtube. See the video below.