Written on 12:29:00 AM by Oakie Chiraskamin
After reading this article, It left me in silent wonderment. The Japan tourism named Hello Kitty as its choice to represent the country in China and Hong Kong where Hello Kitty is widely popular among kids and women. Officials expect that Hello Kitty will attract a ton of tourists into Japan. This is the first time that the tourism ministry has endorsed a fictional character as a country ambassador.
I would like to applause them for being bold and taking risk. Although Hello Kitty has been in this world for a long time and found herself in everyone's heart, being cute is actually enough to lure people to come to Japan or not. Hello Kitty is such a wonderful character but I don't think she will be the key driven in people's mind to visit Japan. It's a cute execution but an ill-judged strategy.