While i was reading Brand Autopsy, I found this DeliverMagazine. So what is it? It's the companion Web site to the award-winning Deliver magazine, is the leading online information resource for marketing professionals. It's nice marketing magazine and not that traditional marketing magazine. Check out this latest one. Enjoy reading them.
NY Times, USA today, Wall Street Journal, and etc have online edition. They have learned from their readers' online habits in turning their papers into digital vehicles. Our left hand holds a cup of coffee and right hand clings to an optical mouse, not a paper while some read an article from their favorite columnist via a cell phone. Bye Bye paperboy, start finding a new job - people don't drink milk online.
I got the first book to read in 2007. It's "Then We Set His Hair on Fire" by Phil Dusenberry, a former chairman and CCO at BBDO North America. This book isn't a new release but the cover is quite eye-catching. One thing i know is i was not in Dusenberry's team so i would love to read about Dusenberry's experiences in BBDO and advertising industry. I hope this book will lead me through many successful campaigns from BBDO.
