Written on 8:38:00 PM by Oakie Chiraskamin
Last two weeks I had a chance to do an extra assignment about "slaves to marketing." It reminded me of one image that i have in my laptop for a while. The guy in this image is Ryan Sheckler, an American professional skateboarder, with his last name tattoo on his back. Many people may know him from MTV's The Life of Ryan show. When I re-looked at this image again, some thoughts came across in my mind.
1. This kid is very talented and skillful. He has got a sponsor from skateboarding since he was 10 or 11 and presently (now he is 17) many big companies are supporting him like Red Bull and Volcom. So this image for me is kind of juxtaposition between expressing himself through his tattoo on his back and corporate logos that have been attached to him for 7 years. I feel that his tattoo is meaningless for me because he has been labeled and monetized so something that he tried to identify himself is diluted.
2. Teenage girls love and adore him. Of course, they are the slave to marketing. They think he is cool even he wears a Volcom t-shirt and Red Bull cap all the time. On the other hand he sells his own t-shirt on his official website with his tattoo screened on it like this. I can't deny that we are in capitalism and it works. 
Posted in
branding,
marketing,
ryan sheckler,
sheckler,
skateboard
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Written on 9:08:00 AM by Oakie Chiraskamin
Last Sunday, I went grocery shopping in the center of Bangkok. While i was walking down the skytrain station, i came to a halt in front of 2 girls in a pink uniform. One of them handed me a small box, which was a bar of baby soap inside. Oh they gave me a sample and made bewildered. "Did I look like your potential target?", I questioned myself.
Hello Marketer, you may have a good strategy but someone implemented it haphazardly. You did it, you got the good opportunity in placing your sample in my hand and other's but I am not the one. You just wasted it. Goodbye your sample.
PS. I am single, don't have a child.
Posted in
marketing,
product,
sample
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Written on 12:00:00 PM by Oakie Chiraskamin
While i was reading Brand Autopsy, I found this DeliverMagazine. So what is it? It's the companion Web site to the award-winning Deliver magazine, is the leading online information resource for marketing professionals. It's nice marketing magazine and not that traditional marketing magazine. Check out this latest one. Enjoy reading them.
Posted in
magazine,
marketing,
reading
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Written on 12:33:00 PM by Oakie Chiraskamin
I forgot to post about this when i joined the speaking session by Erik Kessels from KesselsKramer. "I amsterdam" is the new motto for people and Amsterdam city. It shows their pride and confidence of the city. Due to the increase of competition among the european cities, Amsterdam needs to do something to stand on its strengths. Umm...Nice copy, I am amsterdam.
Posted in
amsterdam,
city,
europe,
marketing,
travel
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