Yoda and Planning
Written on 11:03:00 AM by Oakie Chiraskamin
This is a quote, "You must unlearn what you have learned" by Yoda : The Empire Strikes Back, from the book i am reading, Brand Hijack by Alex Wipperfurth.
pic via http://www.flickr.com/photos/93467467@N00/288633132/
I think learning new thing is essential but unlearning what you have learned is difficult, especially people like planner. Sometimes you have to discard an old information to step up a new things. You need to forget a traditional way of thinking in order to come up with an innovative campaign.
It's a long way to be Jedi master, but may the force be with you.
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good quote, good book. reorganising or discarding pre-conceived thought is always difficult, but you're right - is absolutely vital at times
Of course you also need wisdom to be able to discern which pieces of knowledge should be discarded.
Good quote. If you really think about, everything we learn at school is all bullshit anyways. They feed you into a corporate world, so in reality you have to learn everything you have learned if that makes any sense at all