Balancing Communication


Written on 10:24:00 AM by Oakie Chiraskamin

This is a beautiful direct mail trying to persuade me to buy their condo unit (of course, i don't have much money to buy one.) Do you see the chocolates from the photo? I assumed it yes. They featured one slogan, "the delicate taste of living." Oh my God, i am almost blinded by their slogan. I feel like i need to eat chocolates more than i need to buy condo unit. I know it's hard to find the balance of their communication (Yeah, your chocolates photo is too big while i hardly see how the studio and lobby look like)

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