Written on 9:41:00 PM by Oakie Chiraskamin
I knew I had not blogged for a long time. The best excuse is "I had to practice singing for American Idol." Anyway, while some people here at VCU Adcenter were busy with liquid protein, Burt's Bees, Dyson, etc., my heart was in Dubai. I was wondering how the advertising industry in Middle East will be like until I did some research on it. No surprise that people in Middle East are like the rest of the world.
They don't trust advertisements.
They expose to online media and email.
They need to control the media.
Viral marketing is more popular than other form of advertising.
So far, the Middle East market is growing and more interesting. There were two creatives from Arabian Gulf Advertising that won the Cannes Lion Young Creatives 2007. One of them was interviewed by local press and said "The world is just beginning to identify the UAE as a melting pot of global ideas and creativity."
How about Bangkok? We did a good job last two years but nothing solid happened locally. I guess we overlook the young generations and have no basic foundation. We are so busy with global glory but do nothing with our industry in Thailand. It's lame.
For example, Dubai Media City - a media hub in the region where all media-related businesses thrive together. DMC creates a world-class environment for every kind of media business, which broadly includes media and marketing services, printing and publishing, music, film, new media, leisure and entertainment, broadcasting and information agencies.
And Dubai Studio City - they facilitate the creation and development of an environment and world-class infrastructure to foster the growth of television, film, and music industries in the region.
Dubai Lynx Advertising Awards - This is an ad that won the award. (Karate class for kids by Grey Worldwide)
Peace in the middle east.