Written on 3:11:00 PM by Oakie Chiraskamin
Tomorrow I will go back to the school with something new. We changed the school's name from VCU Adcenter to VCU Brandcenter coz we are not just an advertising student. We learn about art, culture, consumer, and commerce that lead to the better branding. We also have new website (www.brandcenter.vcu.edu) which is better than the old one. The new website is quite simple and i love the transition of the webpage. 
My school also have video series from the leading advertising folks in our industry talking about "CHANGE." There are...
Paul Lavoie, Taxi
Nancy Vonk and Janet Kestin, Ogilvy Toronto
Jeff Steinhour, CP+B
Joe McCarthy, J&J
Bob Scarpelli, DDB
Mike Hughes, The Martin Agency
and 4 more. See the videos here
Lastly, we moved to the new building (which is a couple blocks away from my place..yay!) I am quite excited about the new building because Clive Wilkinson is in charge of this project. I can't wait to see my new lime-green floor. And my second semester is about to begin tomorrow. I am ready for this.
Posted in
advertising,
brandcenter,
branding,
vcu,
vcu brandcenter
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Written on 12:13:00 AM by Oakie Chiraskamin
Just about a week, we will be going into year 2k8. For me, this year is really amazing. why?
1. I got accepted into the VCU Adcenter, the best advertising school in the US. and the school doesn't let me down at all. It's not about the reputation, new location, pride but it's about meeting new people. And they are friend. Friends who make me better and give me some life's lessons.
2. I miss my hometown so much. At this time last year, I was spending a quality time with my Thai friends at the resort and we were so happy. But living my life here in Richmond is not bad and makes me smile every day.
3. The Adcenter is a place i can think freely and not afraid to express crazy thoughts. I know this school is shaping my mind and thought.
Thanks for stopping by this blog and giving a comment. I hope all my blog reader will have a good time and great holidays for 2007. Merry Christmas :)
Posted in
adcenter,
bangkok,
life,
vcu,
vcu adcenter
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Written on 4:26:00 PM by Oakie Chiraskamin
We are officially done for the first semester at the Adcenter. It's a moment that i had craved for since November. I did some good jobs and fair jobs or bad works but i know i am improving myself. The first 15 weeks taught me a lot not only advertising business and planning but also social interaction and team working.
I learned many things here from the scratch. I learned more about American's brands. I learned how to put myself toward and pull myself out of trouble. I learned to work with people and their personalities. I learn to embrace failure and imperfection and learn to cherish myself with victory and pride. I maximize and utilize my positivity for this school.
Next, It's time for myself. I want to do many things i could not do it during the school. I bought some books and magazines. I am planning my trip to New York and DC. I am thinking about building my portfolio and blogging more.
The next semester at the Adcenter will be fun and exciting. We will move to the new building, located a couple blocks away from my place. and Bye bye 1313 Main Street.
Posted in
life,
vcu,
vcu adcenter
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Written on 1:40:00 PM by Oakie Chiraskamin
At VCU Adcenter, we have the Adcenter Quote Wall near the computer lab. Here are some nice quotes...
"Oh my God, I got rejected by match.com" Holly H.
"I would taste test my product but it's the boy scouts" Leslie B.
"It's sad when one person goes to Costco to get a ream of bananas." Charlie H.
"Someone art directed that cupcake!" Slate D.
"He hates us...Do you think we could get a group discount on assisted suicide." anonymous
"The average stomach of a cocker spaniel can hold up to 12 balloons of heroin." Erica P.
And this is my quote "I don't use Tupperware, I use bamboo box."
Last Saturday, I went to the party and drew something nice on Joey's wall.
Posted in
vcu,
vcu adcenter
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Written on 9:41:00 PM by Oakie Chiraskamin
I knew I had not blogged for a long time. The best excuse is "I had to practice singing for American Idol." Anyway, while some people here at VCU Adcenter were busy with liquid protein, Burt's Bees, Dyson, etc., my heart was in Dubai. I was wondering how the advertising industry in Middle East will be like until I did some research on it. No surprise that people in Middle East are like the rest of the world.
They don't trust advertisements.
They expose to online media and email.
They need to control the media.
Viral marketing is more popular than other form of advertising.
So far, the Middle East market is growing and more interesting. There were two creatives from Arabian Gulf Advertising that won the Cannes Lion Young Creatives 2007. One of them was interviewed by local press and said "The world is just beginning to identify the UAE as a melting pot of global ideas and creativity."
How about Bangkok? We did a good job last two years but nothing solid happened locally. I guess we overlook the young generations and have no basic foundation. We are so busy with global glory but do nothing with our industry in Thailand. It's lame.
For example, Dubai Media City - a media hub in the region where all media-related businesses thrive together. DMC creates a world-class environment for every kind of media business, which broadly includes media and marketing services, printing and publishing, music, film, new media, leisure and entertainment, broadcasting and information agencies.
And Dubai Studio City - they facilitate the creation and development of an environment and world-class infrastructure to foster the growth of television, film, and music industries in the region.
Dubai Lynx Advertising Awards - This is an ad that won the award. (Karate class for kids by Grey Worldwide)
Peace in the middle east.
Posted in
advertising,
dubai,
middle east,
vcu,
vcu adcenter
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Written on 11:28:00 PM by Oakie Chiraskamin
The next 4 days I have to come up and present about my God and my relationship with God. Yesterday, I thought of God all day. It will be very interesting assignment for me. That's why we call it, creative thinking class.
Answer my prayer please :(
Oakie
Posted in
adcenter,
creativity,
god,
vcu,
vcu adcenter
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Written on 12:49:00 AM by Oakie Chiraskamin
The most boring package in the US., i guess.
I need it by the way to survive 60 weeks at VCU Adcenter. And Redbull will be my second weapon. Now, I am working on point-of-view statement for GAP, three self-portraits, colonial village, unethical ads analysis, and more readings.
Posted in
milk,
packaging,
vcu,
vcu adcenter
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Written on 12:02:00 AM by Oakie Chiraskamin
I got 2 books to finish this week.
I got about 6 writing assignments to finish within next week.
I got about 9 articles to read within next week.
I have to dance in front of class tomorrow.
I have to do researches for the above assignments.
I have both individual and team assignments.
I need to catch up the advertising industry movements.
I need to party
Things keep coming and coming day by day like a fancy parade that you enjoy watching it not being in it.
"I wish i could have more time."
Posted in
life,
vcu,
vcu adcenter
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Written on 2:58:00 PM by Oakie Chiraskamin
This post is going to be a fresh baked cake from an oven. Today is my first first class, creative thinking, here at VCU Adcenter taught by Professor Hall (love this word "Professor" haha) We touched on the basic terms which were Creative and Thinking definition. All of us had to speak in front of the class plus video recorder in front of us telling people a bit about ourselves and the definitions. I was the second person who came up and talked something which i can't remember now because i guess i was overwhelmed by each individual definitions of everyone in the class today.
It's good having a chance to speak my mind but it's better having a chance to listen to what others think about the definitions. The definitions that you can't find in any textbook or blog or even in Adage's Power150 blogs. Ours are unique and meaningful. Some were defined from their childhood, undergrad class, Adcenter's wall and friends.
What i absolutely learned from the class today is "to listen" like Professor Hall said, "It's crucial to listen to your peers and to respect them."
Yeah...listen to our classmates so we don't need to ask them the same questions again which are ...
*Where are you from?
*What's your name again?
*What's your track?
I am bored asking these questions coz life goes on.
Posted in
class,
creativity,
vcu,
vcu adcenter
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Written on 5:48:00 PM by Oakie Chiraskamin
Sunday in Richmond, VA is so quiet...shops are closed, most of restaurants are closed too and people seem to leave the city to somewhere, I don't know. I decided to walk to the new VCU Adcenter building a couple blocks away. No people but the building on progress and machines. It seems to be nice and spacious.
Yeah, It's the place that i will spend about 45weeks there and 15 weeks at the current building. Can't wait to start! By the way, i got required readings from my teacher. I gonna spend time tonight reading them.
Posted in
adcenter,
richmond,
vcu,
vcu adcenter
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Written on 8:09:00 PM by Oakie Chiraskamin
After spending about 10 days in Seattle, It's time to move to Richmond, VA. Phew! finally, I am in RVA. I got some random thoughts, well nice thoughts about things happened in Seattle.
1. It's awesome visiting my friend, Nunoo and his girlfriend, Kate. We had not met for a year and they welcomed me nicely. They brought me good times.
2. My first time visit to the US, and also first time eating Krispy Kreme. It was so delicious. (astonishing fact is if i want to open Krispy Kreme in my home country, I need 30 million dollars to show them, oh gosh)
3. The city of Seattle is so good. Luckily, when i was there, the weather was really nice - no rain at all.
4. While i was staying at my friend's room, his landlord took us cruising the bay area of Bellevue. He got a ship and is trying to sell one of his ships to someone. He is damn rich. (I passed by Bill Gates's house on the shore, a lovely home)
5. The landscape of Seattle is nice, no ridiculous and messy outdoor advertising like in Bangkok.
Thinking about VCU Adcenter, there are many things waiting for me.
1. I got course schedule last week. Well, it made me getting more excited about my classes and instructors.
2. I hope i can get along well with my classmates. Sometimes I may do something stupid and they will understand me. haha.
3. A thing that keeps challenging is my English proficiency. I want to read, listen, speak, write BETTER in English. Coming to the states is my great opportunity to develop my skills. Mates, excuse me for my broken English.
4. Yesterday, I got an email from Caley Cantrell, my strategic thinking class teacher, about the required readings. I am so excited about reading my many good books while i am here.
While i am writing this post, there is a first friday Artwalk down under my apartment. I gonna take a walk to view the event. Wow, I am so happy.
Posted in
life,
richmond,
seattle,
vcu,
vcu adcenter
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Written on 12:13:00 PM by Oakie Chiraskamin
After spending many weeks in doing a complete application for VCU Adcenter, i finally sent it to them. I had fun in doing it and all the assignments made me better know myself. Whether i can get into or not, It's a great experience in going through this project.
Please give me a feedback soon, i am eagerly expecting. After this, i am going to study bartending course. I wanna be a liquor maven hahaha...
Let FedEx do their job in delivering the package to Richmond, VA.
Posted in
study,
vcu,
vcu adcenter
|
My school also have video series from the leading advertising folks in our industry talking about "CHANGE." There are...
