What can brown do for you?

2

Written on 11:36:00 AM by Oakie Chiraskamin

While i am reading NY Times online, this one was popped up. Yeah, UPS online ad tried to tell me what they can do for me..blah..blah..blah. I wonder about the message, "What can brown do for you?" Who or What is Brown? I visited their website to see TVCs but no answer about "Brown" thing.

Brown = UPS, if this is a reason. OMG, i still don't get it why they call themselves Brown. Can someone enlighten me or hit me the background of this "Whiteboard" campaign?

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2 Comments

  1. Nien | March 13, 2007 1:14 AM

    brown is supposed to be the delivery guy (also because their uniforms are brown). they discovered that people have an emotional connection with their ups guy, so they personalized it by saying what can "brown" do for you?

    the whiteboard thing actually came out of a meeting where they were messing around and realized that they had an ad idea. so they recorded a creative director doing the same thing and pitched it and it was approved. fun fact: the guy in those commericials is a creative director from the martin agency.

    when you get here, you'll hear more than you ever wanted to about UPS, Vanilla Coke, GEICO, TLC and eventually, Walmart.

     
  2. Oakie Chiraskamin | March 13, 2007 10:55 AM

    Thanks Nien, I hope so especially about Walmart.

     

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