the COKE side of life


Written on 12:10:00 AM by Oakie Chiraskamin

I think many countries around the world have been localized the coke side of life campaign. I took a photo of Coke billboard last week and borrow some pics from other places to show the differences.

The first 2 pics from my camera
This one from AUS via FlickrThis one from Brazil via
This one from Netherland via W+K

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1 Comment

  1. Stan Lee |

    Although I'm not a huge fan of global advertising I love this campaign.

    I think it's because the original idea was so open to interpretation that local creatives feel they are free to run with the brief.

    In fact, I suspect each creative that works on it is secretly trying to outdo other Coke creatives around the world.

    Here's a couple more nice ads.



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