Future of Branding seminar


Written on 11:07:00 PM by Oakie Chiraskamin

Last friday at Future of branding seminar, organized by faculty of communication arts, Chulalongkorn university, I almost couldn't find the building. The seminar is quite interesting then we learned many things including Dtac's (mobile phone operator) 4 rules of branding (Will, Effort, Focus, and Take risk), The changes in "Market", "Corporate", "Consumer", and "Competitors", and applying sufficiency theory and branding together.

The future of branding needs to catch the consumer in the future.

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  1. bartolome |

    hello, great blog, just found it, but for example this entry is very superficial, no explanation of the concepts of the seminnar, etc. Explaining that type of content gives thouthend times more power to it.

    any way great job.


  2. Oakie |

    Hi Bartolome, thanks for your comment. It's kind and beneficial.


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